The latest campaign featuring Roger Federer

The collaboration between JURA and brand ambassador Roger Federer began back in 2006. The communications campaign is now entering a new phase. The message consistently focuses on everything that JURA automatic coffee machines do to perfection: Speciality coffees – freshly ground, not capsuled.

For versatile and perfect coffee enjoyment: E8

The latest generation of JURA’s most successful coffee machine model boasts a reinterpreted design and a range of benefits previously found only in the premium class.

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For coffee specialities with sweetened milk foam: J8

The new generation of the globally popular J line is packed full of technical innovations designed to create even more delicious coffee. The J8 prepares the full range of classic coffee drinks and now comes with even more specialities.

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For hot and cold brew coffee specialities: Z10

A masterpiece of Swiss engineering, the new Z10 doubles the range of speciality coffees. At the touch of a button it prepares the full spectrum of hot drinks from intense espresso to on-trend flat white. It also opens up a whole new dimension in the enjoyment of coffee with the introduction of cold brew specialities. This is made possible thanks to the Product Recognising Grinder (P.R.G.), which recognises the chosen speciality and instantly and precisely adjusts the fineness of grind accordingly.

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The campaign sujets for print and online

A series of new photographs have been taken to accompany the film. The photographs will feature in printed adverts, online banners and posters. They show Roger Federer and JURA’s coffee machines coming together to create an independent and distinct combination of clarity, design and style that is in a league of its own.